Brandon Lai

Background

About Brandon Lai

Hi, I'm Brandon - a Growth-Driven Performance Marketer based in Vancouver, BC. I specialize in developing full-funnel marketing strategies that deliver scalable, measurable growth. My expertise spans lead generation and eCommerce, with a deep understanding of global ad channels like Google, Bing, Facebook, Reddit, LinkedIn, and more. I’ve had the privilege to lead high-impact marketing initiatives across NAMER, EMEA, LATAM, and APAC for industries ranging from tech and SaaS to finance, legal, and home services industries. I have been project lead for an array of companies including globally recognized brands in SaaS industries with an international, cross-channel marketing ecosystem along with working with small local businesses such as home service contractors. Having managed advertising budgets between USD / mth, I have a range of experience that allows me to effectively develop single/multi/cross/omni channel advertising strategies, build/improve/scale ad accounts, tailored to all business sizes, complexities, and industries. My passion is empowering the companies I work with, the teammates I collaborate with, and the strategeies we build together to build effective, efficient, cross-channel marketing initiatives that leverages AI and Data to drive growth.