Brandon Reyes

Background

About Brandon Reyes

Dynamic and results-driven marketing professional with a proven track record in crafting data-driven strategies that boost customer engagement and retention. At PlayStar Gaming Inc, I spearhead CRM initiatives, managing 50+ customer journeys to optimize onboarding, retention, and reactivation, achieving significant uplifts in click rates (7% to 14%), login percentages (16% to 22%), and email open rates (29% to 44%). Skilled in leveraging CRM platforms like Symplify, Fast Track, and Tableau to deliver personalized customer experiences for a user base exceeding My expertise spans digital marketing, A/B testing, customer journey mapping, and affiliate account management, complemented by technical proficiency in HTML, UX testing, and data analysis. I thrive in collaborative, agile environments, utilizing tools like Atlassian and Microsoft Project to align cross-functional teams and drive project success. With a foundation in cybersecurity and fraud prevention, I bring a strategic, risk-aware perspective to marketing operations. Passionate about blending creativity and analytics, I excel at designing segmentation strategies and presenting actionable insights to senior leadership. Certified in Agile Project Management and Digital Marketing Foundations, I am committed to continuous learning and innovation. As a Young Leader For Change (2025) and Public Spokesman for All Stars Project Inc, I am dedicated to making an impact both in and out of the workplace. Let’s connect to explore how I can drive growth and engagement through innovative marketing solutions!