Brandon Rodriguez

Background

About Brandon Rodriguez

I’m a data-driven digital marketing specialist with 8+ years of experience designing and scaling multi-channel acquisition and demand generation strategies that consistently drive measurable business growth. Skilled at leveraging analytics and customer insights to optimize campaigns across paid search, social, display, and programmatic channels, I focus on maximizing return on ad spend (ROAS) and driving sustained revenue through prospective engagement. Throughout my career, I’ve led initiatives that increased annual channel revenue by 20%+ year-over-year, acquired over qualified customers within 12 months, and reduced acquisition costs by optimizing targeting and creative strategies. I thrive in fast-paced, cross-functional environments where I partner closely with sales, creative, product, and analytics teams to develop integrated marketing programs that accelerate pipeline growth and revenue. Key strengths include- Advanced campaign optimization through A/B testing and data-driven insights - Strategic budget allocation to highest-performing channels and segments - Driving high-quality customer acquisition through data-informed targeting and continuous campaign optimization- Building scalable lead generation programs across digital channels and tools. I’m passionate about using performance marketing to unlock growth and create measurable impact for business success.