Brandy Middleton

Background

About Brandy Middleton

Marketing and brand strategy leader specializing in building scalable marketing infrastructure, customer experience programs, and digital reputation strategies for complex organizations.My career began in journalism and digital publishing, where I developed a deep appreciation for storytelling, audience engagement, and content strategy. That foundation eventually led me into healthcare marketing, where I discovered a larger opportunity: building the systems, programs, and strategies that help organizations communicate clearly and connect meaningfully with the communities they serve.Over the past several years, I’ve helped architect and scale marketing operations supporting 14 brands and more than 100 locations across multiple states. My work spans brand strategy, digital reputation management, customer experience initiatives, and multi-channel marketing programs that elevate both visibility and credibility.Some of the initiatives I’ve led include:• Building and scaling a marketing and engagement department that supports a multi-brand healthcare portfolio • Leading digital reputation strategies that significantly improved online ratings and engagement across locations • Overseeing the redesign and optimization of 70+ websites, improving SEO performance and user experience • Developing acquisition and onboarding marketing playbooks used during 95+ facility transitions and multi-state expansions • Launching customer experience and post-discharge engagement programs that improved satisfaction and recommendation rates • Directing digital content, storytelling, and brand messaging across social media, websites, and marketing campaignsI enjoy solving complex brand and communication challenges—especially in organizations that are growing quickly or undergoing transformation.My professional interests include health technology, digital health startups, hospital systems, brand strategy roles, communications leadership, and customer experience initiatives where marketing, storytelling, and operational strategy intersect.In 2026, I was honored to receive the McKnight’s Women of Distinction Rising Star Award in recognition of my work advancing marketing innovation and engagement in healthcare.I’m always interested in connecting with leaders who are building thoughtful brands, improving customer experience, or reimagining how organizations communicate and grow.