Branko Duric

Background

About Branko Duric

Fortunate enough to have accumulated extensive experience, commercial skills and, dare I say, a bit of flair as a senior Sales and Marketing professional in the Medical Devices/Prescription (ABPI) and Consumer Health sectors, in the UK/Internationally. Currently getting to grips with a brand new market sector - global Veterinary Education - seeking to roll-out unrivalled large animal simulation systems that allow veterinary students to carry out virtual examinations of a cow or horse, to develop their skills before their first contact with a live animal. Putting animal welfare at the centre of our proposition. Best described as “super-versatile” and a “go-to” person when change is required or a vision needs bringing to life, I’ve worked for companies ranging from global Pharmaceutical businesses, through to start-ups endeavouring to go to market with innovative solutions. I have what it takes to drive Marketing and Sales strategies for licensed medicines, medical devices, consumer health and biocidal/cosmetic products. And international FMCG Marketing experience (household category) to boot. I’ve created and built successful brands, created and led sales teams to the Number 1 slot, all evidenced by hard numbers. 3 recent stand-out achievements: 1. For a company with no previous track record in Medical, recruiting a team of 6 Market Access Managers for the prescription Dermatology market, promoting a novel QIPP proposition, becoming volume market leader by taking millions of prescriptions from under the noses of established Pharma players. A brand worth £15m in 2016. For a company with no previous track record in Medical, creating a compelling bid for the 2022 £120m NHS England Hand Hygiene Tender. A commercial proposal, with added value services, a QI offering and meeting the NHS Sustainability agenda - all done in 9 months. A huge amount of outside the box thinking and a sleeves rolled-up attitude made this happen. UPDATE NOV 22: SUCCESSFUL AWARD! Managing the integration of a major prescription Dermatology brand into a business, whilst simultaneously launching a Consumer version into UK retailers, delivering category leading cash and growth numbers in year 1. Skilfully done to grow the overall brand, with no cannibalisation of existing prescription business. If asked, I'm sure my peers will testify to my commercial acumen, my enthusiastic, optimistic and collaborative approach to teamworking. My ability to bring out the best in the people around me to get the task done, continues to stand me in good stead.