Branko Lukic

Background

About Branko Lukic

Branko Lukic is a designer, author, and AI practitioner operating at the cognitive frontier of human creativity. For the past decade, his work has been informed by a deep study of the human mind. As the first-ever AI Fellow at Logitech, he has spent three years in deep, hands-on practice, conducting a cycle of thousands of experiments to understand how generative models are reshaping the future of design and authentic self-expression. From this deep practice, he developed tangible frameworks like the Human Creative Fingerprint and the Copyself protocol, systems designed to guide creators in preserving their unique voice in an age of machine-generated content. His research includes pioneering asynchronous collaboration by building a functional AI replica of himself, a project exploring the future of work with applications ranging from global teams to distant space travel. This mission builds on a career at the vanguard of multiple technology eras. A former lead designer at frog and IDEO, he is the author of the seminal book Nonobject (MIT Press). Today, Branko brings this AI practitioner’s authority to the global conversation, challenging the creative industry to move beyond fear and embrace a more thoughtful, deeply human-centric symbiosis with technology.