Brayden Hackney

Background

About Brayden Hackney

I’m a marketing and communications professional with a passion for building meaningful, strategic brands—brands that communicate clearly, connect authentically, and adapt thoughtfully to the needs of their audience. My career has spanned digital media, public relations, social strategy, and inbound marketing, with a focus on crafting messages that resonate across platforms. I’ve worked in tech, real estate, and agency settings, supporting both large teams and fast-growing startups. Through each role, I’ve gained experience managing brand voice, writing and scheduling content, analyzing audience data, optimizing CRM strategies, and supporting campaign execution from planning to performance tracking. Currently, I’m completing a Master of Arts in Integrated Marketing Communication at UNC Wilmington, where I’ve deepened my understanding of branding, organizational identity, internal communication, and inclusive storytelling. The program has challenged me to think critically and ethically about how brands engage people—pushing me to consider not just what we say, but how and why we say it. From developing research-backed IMC campaigns to studying the intersection of culture, communication, and identity, I’ve built a strategic foundation that blends creativity with analysis. I thrive in collaborative environments where strategy and storytelling come together. Whether I’m planning content, writing copy, coordinating a campaign, or refining brand messaging, I focus on keeping the work purposeful, people-centered, and aligned with business goals. If you’re working on something that involves brand development, strategic communication, or digital marketing—I’d love to connect.