Breanne Baker
Invigor Brand and Communications Lead at Basf
Based in Foothills, Canada
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Seniority
Manager
Department
Other
Location
Foothills
Industry
Chemical Manufacturing
Company size
68K
Contact information
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b•••••••@basf.com
Phone
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Background
About Breanne Baker
Welcome to my LinkedIn profile! I’m Breanne Baker, a seasoned marketing leader with over 15 years of progressive experience in crafting and leading strategic marketing initiatives in the ag sector. I drive national marketing campaigns for innovative agtech, specializing in areas like soil health, digital farm management, and connected devices. My approach blends strategic foresight with a deep understanding of multimedia and multi-touch marketing tactics. Over the years, I've led teams to increase sales leads/conversions, significantly raise brand awareness, and generate substantial revenue impacts through targeted marketing strategies. Armed with a Bachelor of Commerce in Marketing from the University of Alberta and enriched by continuous professional development, including advanced leadership and strategy certifications, I am committed to staying at the forefront of marketing trends and technologies. My expertise spans strategic planning, CRM management, ROI analysis, and lifecycle management, ensuring alignment with business goals at all organizational levels.
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