Brechen MacRae
Online Marketing Manager at Amazon
Based in Luxembourg
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Seniority
Manager
Department
Advertising & Marketing
Location
Luxembourg
Industry
Software Development
Company size
767K
Contact information
Reveal Brechen's email and phone
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b•••••••@amazon.com
Phone
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Background
About Brechen MacRae
I'm an Online Marketing Manager for Amazon Devices EU based in Luxembourg. I ensure we bring the right device (whether it's a Kindle, Echo with Alexa, and more) to the right customer. I do this by ensuring our major traffic channels, such as Amazon homepage ads, email, search, and landing pages provide a convenient shopping experience, inspire trust, and don't become white noise. I recently transitioned within my team from my role as owner of marketplace expansion, specializing in launches, to owner of Alexa co-marketing (co-branded) campaigns. Thus far, I've contributed by identifying more relevant measures of success, designing A/B experiments to help us continue to raise the bar for our customers, and improving processes to drive efficiency. I'm excited to continue telling 'better together' stories involving Alexa and other prominent brands. Don't hesitate to connect!
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