Brendan Farley

Background

About Brendan Farley

As a seasoned Senior Executive with 20+ years of experience in technology startups and Fortune 500 organizations, I am passionate about big data & AI, next-gen solutions, digital transformations, and sales/customer success. My success in building high-performing teams lies in developing a winning playbook, which encompasses scalable sales strategies, innovative tools and processes, data-driven operational excellence, and a dynamic sales culture. I am deeply committed to fostering a "growth mindset" within my teams, developing true solution sales experts, and pushing the boundaries to elevate product knowledge, specialization, and performance every day. I lead by example when building businesses from the ground up, and my personal mantra is “persistence pays off”. I take pride in helping leading brands build out their emerging technology businesses, selling the most complex solutions, creating new categories, and growing revenue streams from scratch. My leadership resulted in a remarkable 2+ year CAGR of >40%, while simultaneously maintaining a low attrition rate. Some of my selected achievements include: → Generated $126M+ ACV over 7 years, exceeding quota and growth goals 6 years in a row. → Increased transactions 30%+ YoY by strategically pivoting the sales and marketing GTM, launching a buyer persona-based selling framework to simplify and scale the selling motion. → Drove Fortune 50 company into top 5 account, growing revenue from $22M to $67M by successfully selling the most complex solutions tied to a digital transformation. → Delivered record sales at AI-driven Insights startup, supporting many different facets of the fast-growing organization, and delivering top-named accounts such as American Express, Capital One, and AT & T. → Awarded 9-time Club Winner over the last 10 years. My Areas of Expertise Include: Building High-Performing Teams Data Driven Operational Excellence Go-To-Market Strategies, Processes, Tools Cultivating a Collaborative Sales Culture Talent Development / Coaching & Mentoring Success Guides, Sales Programs, & Enablement Scaling Sales & Customer Success Cross-Functional Teamwork Data Management & AI