Brendan Light

Background

About Brendan Light

Strategic Insights & Innovation Leader | Architect of Scalable Growth Through Customer-Centric StrategyI build future-ready insights organizations that turn ambiguity into innovation and unlock customer-centric growth. With 20+ years across CPG, retail, and digital sectors, I’ve led marketing and insights transformations that drive revenue and long-term value.My career spans agency, consultancy, and global leadership—launching new business units, reshaping portfolios, and enabling teams through platform and process innovation. I’m known for aligning insights to strategy, inspiring collaboration, and crafting narratives that drive clarity and momentum.Signature achievements include:– Growing dunnhumby’s customer base 150% and revenue 55% above target– Co-leading a sales model shift at InContext Solutions for a 25% lift in six months– Driving 25% annualized growth at BuzzBack through scaled qual strategy– Pioneering digital infrastructure at Ipsos ASI and leading global transformation of shopper and virtual research at IpsosRecognized with the ARF Great Mind Award, MRS/ASC Technology Effectiveness Award, and named a Technology Trendsetter by Survey Magazine.Today, I consult with data-driven marketers and strategists to:– Optimize product and brand equity– Identify strategic data sources– Maximize analytic output– Activate personalized marketing– Build loyalty strategies that drive lifetime valueReach out if you're navigating the new omnichannel marketplace and need help connecting with shoppers and consumers through data-driven, loyalty-building strategies.