Brendan Mortimer

Background

About Brendan Mortimer

I'm Mort. I used to sell shoes. Then I sold dreams. Now I work for myself, helping great teams build cool things.**KEY ACHIEVEMENTS**@PFF - Owned the Profit & Loss of the $7.6M business unit (PFF.com + PFF apps), roughly 30% PFF’s annual revenue, where we increased annual revenue [2024] by 24% YoY (against 14% target) by overhauling pricing and paywall strategy, coupled with a focus on consumer NPS through increased stability - Managed 3 direct reports and led a broader cross-functional team of 16, across Product, Design, Engineering, Data Science, and Customer Success - Married proprietary data w/ an LLM to launch PFF’s first AI implementation - Launched PFF's first Android App, and expanded iOS footprint from 1 country to 8 @NIKE - Led the Product Management team (3 direct reports) responsible for order capture of Nike’s global online B2B sales. Booked $10.35B in sales in fiscal year (FY) ‘23 through Nike.net by increasing bookings per wholesaler by 22.2%. These sales accounted for 20.8% of Nike Inc’s total revenue- Oversaw Nike Inc’s digital PM intern program, generating interest from 1,700 applicants for a class of 12 full time summer MBA interns- Drove re-platforming of the Product Wall experience, from a legacy, hosted java/js stack with a monthly release cadence to a cloud-hosted, React.js and GraphQL-based stack with daily releases- Integrated new search algorithms into Nike.com, increasing demand by 6 cents per search visit, a $12M incremental lift per year - Increased traffic to Nike.com Product Walls in FY18 by 10.3%, while PVR (Product View Rate) also increased,+231 basis points. In FY19, increased traffic 9.6% with PVR up again,+247 bps- Team lead for a 4 person product team responsible for maintaining Nike.com's primary legacy e-commerce front-end experience and service integration layer. At the time [2015 - 2017] I was too green to realize that I was handling prioritization and backlog management for 20+ member development team and was effectively the one prioritizing all work for Nike.com, from home page through add to cart. But I was- Led the migration of all of Nike.com from HTTP to HTTPS, from executive pitch to cross-platform execution - Executed Nike.com e-commerce expansion to 27 new countries, in 12 new languages.@METAPOWER - In 2014, guided release of MetaPower's flagship SaaS app using a customer development-driven (Lean/Agile) methodological approach, interviewing two dozen prospective customers. It flopped. A good lesson in Team, Sales Motions, and Product-Market fit.