Brennan Decker

Background

About Brennan Decker

I’ve owned the Product vision, strategy and roadmap in each of my Product roles which has resulted in shipping high impact products that delight both customers and stakeholders. I’ve summarized a few of them below-Overhauled Loyalty Program program for multi-billion dollar global specialty athletic retailer with ~12M members by shifting away from high cost, margin-eroding, discount-driven program into a personalized, experience and access program based that reduced cost by 90% in the first 18 months- Led MarTech stack for $2B global specialty athletic retailer with ownership of external tools including Personalization engines (Dynamic Yield, Moveable Ink), Customer Data Platform (Optimove), Multi-Channel Campaign Management system (Optimove), Email (CheetahMail, Optimail) and Push Notification (Airship) vendors as well as leading the development and ownership of Customer Trust Service, Verified Member Score, and Loyalty Program- Enabled Customer Data Platform (Optimove) to support multi-channel marketing campaigns and drive over $1 million in partnership spend from key vendors for localized activations- Developed Verified Member Score and Exclusive Access program to eliminate ~$19M in Sneaker Bot annual activity by leveraging customer data to both generate customer segments and inform allocation systems. As a Product Manager, I’ve owned, integrated, or interacted with each of the technologies and/or processes listed below in my current or previous roles: • Industries: Retail | eCommerce | iGaming •Products: Payments & Ledger | Loyalty | Marketing Technology (MarTech)| Personalization | Customer Data | Identity & Trust | Fraud and Risk Tools | CRM | Internal Tools | Email & Notifications | GeoComply •3rd Party Tools: •Payments and/or Risk related: PaySafe | Plaid | Braintree | Nuvei Mazooma | FiServ | WorldPay | PayPal | ApplePay | Sift | GeoComply •MarTech Related: Optimove | Dynamic Yield | Cheetah Mail | Cheetah Digital | Airship | Moveable Ink | AppsFlyer •General tools: Postman | Jira | Confluence | Miro | BigQuery | Google Analytics | Amplitude | Google Data Studio | Amelco | Retool •Processes and Technologies: Scrum | Agile | Roapmaps | Product Strategy | Software Development Life Cycle (SDLC) Optimization | Technical Writing & Documentation | MicroServices | REST APIs | GraphQL | SQL | Startup / Zero to One