Bret C.

Background

About Bret C.

Bret Caretsky is a visionary CPG marketing leader with over 15 years of experience delivering $10M+ category growth across global beverage, food, and wellness brands. Recognized for building disruptive products, scaling omnichannel marketing ecosystems, and leading high-performance teams across North America, Europe and Middle East, Bret blends creative ingenuity with data-driven precision to deliver sustained market share gains, category leadership, and award-winning brand experiences. He currently serves as Head of Marketing for Innoviom Inc, where he oversees a portfolio of adaptogen-based food and beverage brands — including NaturGeeks, Wowie, TranQuini, and Unicorn — managing an annual marketing budget and directing cross-functional teams in product innovation, global brand strategy, and market expansion. Under his leadership, Innoviom has launched high-performing new products, increased brand awareness by double digits, and expanded into multiple new regions while improving ROI through AI-driven marketing and MarTech optimization. As Co-Founder & Chief Brand Officer of Unicorn, Bret created a viral cultural phenomenon with the Unicorn Latte and other premium beverages, securing national licensing deals and generating 100M+ earned media impressions. The Unicorn Latte launched in December 2016, preceding the broader “unicorn beverage” trend and was covered by Teen Vogue, Self, Business Insider, Thrillist, and trademark/legal commentary around the Starbucks dispute. Bret’s early career in financial services and healthcare — including roles at Morgan Stanley and United HealthCare — sharpened his analytical, operational, and client management skills, providing a foundation for his data-driven approach to marketing leadership. A trusted boardroom communicator, Bret partners with CEOs, investors, and cross-functional teams to align brand strategy with corporate vision and shareholder value. His expertise spans global brand positioning, AI-enabled consumer engagement, ESG and sustainability marketing, and innovation governance.