Bret Johnson

Background

About Bret Johnson

As a data-centric and pragmatic multimedia marketing & communications leader, I have over 15 years of progressive online experience driving new business development and product marketing initiatives centered on optimizing customer acquisition/experiences, lead & demand generation, and revenue growth mapping. Recognized as a reputable online strategist, I incorporate new proficiencies in Artificial Intelligence (AI) and Programmatic marketing. Over the years, I have learned to apply a challenger sales technique with a hunter-mentality used in driving new business, defining brand messaging, developing content, and facilitating product launch plans for diverse verticals. Employing influential and concise communication techniques (written & verbal), I collaborate with cross-functional teams (creative services, engineers, & media agencies), cultivate business relationships, and convey complex technical information and performance metrics to key decision-makers and executive stakeholders. Additional marketing processes and skills include: Program & Project Management | Data Analytics/Research | Sales Collateral Design | Contract Closings Client Retention | Branding and Awareness | Emotional intelligence| KPI Reporting | Virtual Meetings Event Marketing/Trade Shows | Sales Funneling | Forecasting | Video Advertising | Public Relations Digital marketing and campaign management: • Reputation Management and First-Party Data Acquisition • Google (YouTube, Ads, and Analytics) • E-Mail Marketing (Constant Contact, Mail Chimp) • Online Display Adverting (Re-targeting, Contextual, and Geo-Fencing) • Blogs, Over the Top Media (OTT), and Native Advertising • Search Engine Optimization & Marketing (SEO/SEM) • Social Media Marketing (Facebook, Instagram, Pinterest, LinkedIn) Technical software and systems: • Microsoft Office (Word, Excel, PowerPoint, Teams, and Outlook) • Website Content Development (WordPress) • Marketing Automation (Salesforce CRM) • Lead/Demand Generation (HubSpot)