Bret Rice

Background

About Bret Rice

I've been a passionate Marketer, Researcher, and Advertising Sales Leader my entire career. Presenting at national vendor conferences, leading workshops at senior management meetings, and guest speaking at area universities. Throughout my tenure, my time has been spent overseeing the creation, selling, monitoring, and optimization of traditional and digital advertising campaigns, and I've used a myriad of resources in doing so (first-party, qualitative, quantitative, competitive, spatial, automotive). I've also been involved in software development, custom recontact studies, and the national roll-out/support of new initiatives. Much of my success has come from developing digital marketing strategies for the Automotive, Retail, Home Improvement, Political, Gaming, Home Furnishings, and Education verticals, and I have extensive experience in the CTV/OTT, Streaming, Display, Email, Radio, Targeted Cable, SEO/SEM, and Social Media spaces. Very much a client-facing person, I'm also the first to roll up my sleeves to get the project completed. Independently and in conjunction with cross-functional teams. I'm at my very best when crafting custom "stories" to share with clientele that show them who we're targeting and why. Where these individuals live. What they consume. And ultimately, how we've helped to increase their traffic (both in-store and online), new customer counts, and overall revenues by effectively employing advanced one-to-one marketing strategies. On a personal level, I'm an avid car enthusiast, ardent music fan, self-proclaimed handyman, and proud father and husband. I've been transplanted three times in my career (from the Dayton, OH area to Columbus, then to Pittsburgh, then to Philadelphia), and am hopeful that this eastern trajectory will (finally) have me sitting seaside someday. Even if it's only on the weekends. If you'd like to chat about targeted advertising opportunities or how great live concerts were pre-'95 or ANYTHING automotive, feel free to connect with me here on LinkedIn! I'd love to hear from you!