Brett Benson

Background

About Brett Benson

Purpose-driven marketing and communications leader who translates mission into sustainable action for environmental, justice-focused and faith-based nonprofit organizations. SERVANT LEADER PHILOSOPHY • I believe that we all aspire to excellence in the workplace. My job as a servant leader and coach is to help others realize their brilliance. SPOTTER AND IGNITER OF TRENDS AND OPPORTUNITIES • Recognized as a trailblazer, a keen analytical thinker and innovator, I build high-trust organizations and identify new opportunities to raise awareness and create growth. BUILDING SUSTAINBLE COMMUNITIES • As the Director Operations for Minnesota Interfaith Power and Light, I help faith communities build movements to fight climate change. We have collaborated with 450 faith organizations in Minnesota educating hundreds of household on community solar, energy efficiency and community building to accelerate a transition to clean energy. MARKETING AND COMMUNICATIONS TRAILBLAIZER • As a Marketing Director with Medtronic, I was known for helping internal clients distill complex strategic goals into clear, accessible integrated communication campaigns reaching key audiences and motivating action. I researched and implemented the company's first online metrics platform to measure campaign effectiveness and secured funding for the company's first search marketing efforts. I led research and creative services teams that executed hundreds of medical device campaigns. EARLY ADOPTER OF INTERNET MARKETING STRATEGIES • I joined BestBuy.com as an early adopter of e-commerce marketing techniques, leading a team of talented copywriters in the height of the dot-com boom. PASSION FOR EXCELLENCE AND BUILDING COMMUNITY • Growing up in a family of teachers and farmers in North Dakota, I learned that we all can achieve our potential and achieve great things by working in community. CONTACT • brettbenson@mac.com