Brett Farley

Background

About Brett Farley

I am a highly-motivated business development / demand generation executive with a broad range of experience in a variety of industries. I excel at building teams with great chemistry and talent. Having developed strong analytic, managerial, design and problem solving skills, I have been successful at advising senior management and clients on business strategies which achieved results. Selected Relevant Experience: • Sales lead qualification process management for technology solutions and products in a variety of technological industries including enterprise software solutions, information security and audio visual technology. • Multivariate regression analysis to study correlations between qualified sales lead volume, sales pipeline volume and U.S. domestic macroeconomic trends. • Directed knowledge management and technical library team for small B2B web-based software company, digitally converting, archiving and indexing company library for easy retrieval by development, marketing and sales staff. • Thought leadership and program management of integrated workplace educational campaigns designed to impact bottom line through loss prevention, safety and sales building. • Awarded Dun & Bradstreet Presidential Citation as well as multiple regional citations for top business analyst performance. • Prospect Management - Sales Engagement Initiation • Demand Generation • Salesforce.com administration • Marketing Automation Platforms (Marketo, Pardot, etc.) • Sales opportunity qualification and prospect management • Analysis for Decision Support • Business Forecasting • Large-format digital displays for indoor environments • Root Cause Analysis • Business Process Optimization • Statistical Modeling and Analysis • Data Mining • Knowledge Management • Marketing Communication • Web Design and UI development • Languages: English, German (semi-fluent)