Brett Hansen

Background

About Brett Hansen

I help B2B manufacturing and industrial brands grow from local to national through strategic digital execution, dealer expansion, and channel enablement. With 17+ years of experience in digital growth and marketing leadership, I’ve driven multi-million-dollar revenue impact in the manufacturing and industrial markets. At Northern Crossarm Co, I led our transformation from a regional supplier to a multi-state force — expanding our distributor and dealer footprint into 26 new (and counting) states, building a structured CRM system, and generating $4MM+ in trackable, net new annual revenue. My expertise spans digital strategy, paid media (Meta Ads specialist), CRM architecture, and partner onboarding. I’m passionate about building scalable infrastructure — systems that don’t just drive traffic, but enable revenue through real operational alignment. Whether I’m leading GTM strategy or optimizing lead flow across the channel, I stay focused on what moves the needle. I’m a builder and architect, not a buzzword guy. I lead with clarity, execute with purpose, and deliver results that scale. Strategic Expertise | Digital Growth & Channel Expansion National Dealer & Distributor Network Expansion Manufacturing & Industrial B2B Marketing Strategy Digital Revenue Growth & GTM Leadership Paid Media Strategy (Meta Ads Specialist) Lead Generation & Conversion Optimization CRM Architecture & Workflow Automation B2B Channel Marketing & Enablement Funnel Design & Lifecycle Nurture Strategy