Brett Saunders

Background

About Brett Saunders

Marketing executive with over two decades of experience shaping performance-driven apparel brands across golf, licensed professional sports, and specialty retail. My career has been defined by hands-on leadership, strategic brand building, and a deep understanding of how to foster authentic connections between product, athletes, and consumers. At Levelwear, I’ve helped evolve the brand into a recognized name across North America, particularly within the golf and pro sports ecosystems. From the PGA Tour to the NHL, MLB, NBA, and beyond, I’ve led marketing efforts that blend athlete engagement, immersive event experiences, and channel-specific storytelling. While we also serve the corporate sector, the core of our identity is built around sport, and that’s where my focus and expertise lie. As a member of our Senior Leadership Team, I oversee a talented group of specialists across brand, content, events, digital, and e-commerce. Operating from our head office, our team owns the development and direction of the brand, building the strategy rather than inheriting it, and executing with creativity, efficiency, and purpose. Competing in this space requires more than just resources; it requires clarity, consistency, and the ability to do the small things exceptionally well. Earlier in my career at American Needle, I managed a diverse territory spanning golf, collegiate, and pro sports accounts, working with private clubs, universities, and major league venues to drive growth and build long-term client partnerships. That early foundation still informs the practical, collaborative approach I bring to my work today. Specialties: Golf & Sports Marketing | Athlete & Event Partnerships | Brand Strategy | Sports Licensing (NHL, MLB, NBA, CFL)| North American Campaign Execution | B2B & DTC Marketing | Creative Direction | Tradeshow & Retail Activation | Cross-Functional Leadership