Bria Earls

Background

About Bria Earls

I am a media enthusiast with nine years of immersive experience in digital marketing and entertainment promotion. The vast majority of my personal and professional life is spent consuming (or creating) media. Content creation is my passion! In my time with the E.W. Scripps Company, I've become a subject matter expert in social media. I leverage my degree in Advertising to create and execute effective digital marketing campaigns for two on-air Television brands with an online following of over 1 million across platforms. I manage a small team with extensive experience in community management, paid social campaigns, content calendar curation, digital media production & post optimization in the digital space. Together, we have consistently surpassed KPI benchmarks across 30+ paid and organic cross-channel campaigns, 85% of campaigns individually generated more than 50M impressions each. Additionally, we've seamlessly executed experiential activations in partnership with Mercedes Benz, Geico, Toyota, Jimmy Dean & more. My responsibilities include: planning physical production shoots for digital-first content, distributing social assets to our external talent/influencers and internal marketing stakeholders, Collaboratively aligning brand and creative strategies for multi-tiered marketing campaigns, and delivering detailed analytical reports. My mission as a marketer in entertainment is to engage and grow each brand's audience while supporting the creation and promotion of original programming and interactive content. I am passionate about using social media as a powerful tool for storytelling, communication, and entertainment. For more information, and visual examples of my work, please check out my portfolio at briaearls.com.