Brian A. Bruder

Background

About Brian A. Bruder

I have been helping high-growth pharmaceutical and biopharmaceutical companies - both fast-paced start-ups and established organizations - exceed ambitious revenue growth goals for over two decades by conceptualizing and implementing multichannel marketing strategies for in-line brands and product launches. The success that I have achieved throughout my career can largely be attributed to my expertise in the following areas:• Go-to-Market Strategy Planning • Market Shaping & Global Product and Indication Launches• Brand Storytelling & Awareness• Co-Promotions & Alliance Management• Patient Advocacy, Ambassadors, Thought Leader Development, and P2P Medical Education• Market Research, Competitive/Data Analysis & Actionable Insights Generation • Product Positioning, Messaging, & Creative Campaign Development • Branded and Unbranded DTC & HCP Marketing Materials & Content Creation• Omnichannel Marketing, PR, Social Media Influencer Campaigns, and Digital Strategies• Product Supply Chain & Trade Operations Management• Patient Support Services, Programs, and Hub Operations (Managed a team of 70 employees) • Specialty & Retail Pharmacy Strategies • Comprehensive Patient Journeys• Market Access Channel Strategies, Pull-Through Plans, Provider Buy and Bill Contracting, GPO Contracting, and WAC Strategy Development• Marketing Mix Planning, Budget Management, and Brand P&L Oversight • Sampling Programs • Product Lifecycle Management• Product Sales Forecasting • Target Product Profile Development• IP Patent and Generic Defense Strategies • Sales Targeting & Segmentation, with Customer Personas, and Sales TrainingI have strong executive presence, analytical, leadership, presentation, communication, interpersonal, and people management and development skills combined with high emotional intelligence. My extensive commercial leadership experience, primarily in specialty injectable biologics for patients with rare diseases, crosses over the following therapeutic areas: Rheumatology, nephrology, pulmonology, endocrinology, immunology, hematology, neurology, women's health, critical care, and wound healing. Previously held commercial roles in Sales and Market Research prior to advancing into more senior leadership roles in Marketing.Multiple award winner across several companies. Most recently, was the recipient of the Values Vanguard award at Fresenius Kabi for going above and beyond to demonstrate Fresenius Kabi's cultural values. Awarded Best Product Launch, along with global marketing colleagues, by Fresenius Kabi leadership.