Brian Baker

Background

About Brian Baker

Creative and results-driven journalist and editor with a strong background in digital publishing, SEO strategy and audience engagement. Currently an Associate Editor at Wise Publishing, I specialize in optimizing financial content for clarity, accuracy and search visibility, ensuring maximum impact across digital platforms. With extensive experience in newsrooms and feature writing, I have covered everything from local politics to pop culture. My work has appeared in publications such as Haunted Magazine and Chrome Magazine. I have interviewed high-profile figures, including Daniela Pestova, Kyle Lowry, Jane Goodall, Brian Burke and Karen Allen. Beyond journalism, I have written a book on Canada’s complex relationship with the paranormal (Eerie Whispers: Exploring Canada's Reluctant Relationship with its Ghostly Lore), blending investigative reporting with historical analysis. I have also appeared as a subject matter expert in television and found-footage horror films, including Haunted Hospitals (Season 4), I Want to Believe (Humber College, 2021) and V/H/S/Beyond, offering insights into folklore, belief systems and the supernatural. By combining investigative rigour with digital expertise, I create engaging, high-performing content that drives traffic, enhances user experience and sparks meaningful conversations.