Brian Blackman
Vice President - Product & Saas Solutions at Mspark
Based in United States
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Seniority
Other
Department
Other
Location
United States
Industry
Marketing Services
Company size
458
Contact information
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b•••••••@mspark.com
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Background
About Brian Blackman
Navigating companies through complex transitions into technology-driven solutions is where I excel as a C-Suite executive, with 18 years of experience leading cross-functional teams through periods of transformative change. I am a growth-focused, visionary leader who excels in continuous improvement across departments, including marketing, sales, customer experience, and analytics, with the goal of identifying shortcomings and developing innovative solutions to add value to the organization. I have a demonstrated history of creating dynamic work cultures focused on increased efficiencies, enhanced services, client retention, and revenue growth. Thoughtful innovation is at the core of my strategic decision-making, driving positive change for customers, employees, and the organization as a whole. I am proud to have grown revenue at every company I’ve had the privilege of working for, including serving as a key member of the Mspark acquisition team that led the integration of six new companies over just two years—adding $25M in incremental revenue. I have been elevated through the ranks of Mspark over the past 10 years, during which I led efforts to expand the core business focus from print to digital and played a key role in turning around the company’s declining revenue position experienced from 2017-2020. I delivered automation and outsourcing solutions that yielded $2.7M in year-over-year savings, introduced a paperless workflow solution that resulted in $2.4M in annual savings, and optimized an operating budget of $7.5M. In addition, I served as a key player in guiding the company through a devastating $6M ransomware attack and helped execute a crisis management plan that ultimately saved the organization. For these reasons, I was selected to serve as Interim CEO through the company’s transition to new owners. I am passionate about quality training and development to empower team members, understanding they are the key to any company’s success. I believe in building strategic plans with the right stakeholders at the table, uniting teams in a collaborative effort to improve business and increase revenue.Specialties: Organizational Leadership Strategic Planning Process Efficiencies Change Management P&L Oversight Crisis Management Marketing Strategy Mergers & Acquisitions Customer Experiences SaaS Platforms
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