Brian Chapman
Head of Global Design and Development, Toy Game Ip at Hasbro
Based in Blackstone, United States
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Seniority
C-Team
Department
Engineering
Location
Blackstone
Industry
Manufacturing
Company size
8K
Contact information
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b•••••••@hasbro.com
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Background
About Brian Chapman
Key Skills-Creating the World's Best Play Experiences -Expert at building Brand Creative Blueprints to maximize Trans-Media and Trans-Merch opportunities -Currently lead cross-functional development leads to drive innovation on cost and on time in the most sustainable manner possible-Drive all aspects of development, including design, engineering, branding and packaging - Drove the creative inspiration for Transformers (movie), Transformers 2 (movie), Gi-Joe (movie), Stretch Armstrong (movie), Transformer Animated, Transformers Armada, Transformers Cybertron, Transformers Energon, GI-Joe Valor vs. Venom, MLP Friendship is Magic, Blythe Loves LPS -Focused on building the Creative Culture through key inspiration events, organizations (Design Collaborative, Future Now) and initiatives (Bring out Your Dead, Grand Idea Fair)-Unlocks the power of story for all our brands -Drives creativity and innovation throughout the organization -Created the strategic Design Vision as a guideline for overall objectives of a brand, used not only by the design community as a checklist, but by all teams working with the brand -Developed and maintain key product development pods throughout the globe (East Coast, West Coast, UK, Canada, Hong Kong)-Experienced in developing seamless programming/product match (TransformersArmada, GI-JOE Spy-Troops, Zoids New Century)-Experienced with key licensors (Lucas Film, LTD, Universal, WB, DC, Marvel)-Identify key talent for succession planning -Foster the team philosophy Specialties: Experienced at Change Leadership, Building Trans-merch and Trans-media Brand opportunities, Creating and Nurturing a Creative Culture, Driving Innovation, Managing Creation on in a Global Network, and Un-locking the Power of Story
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