Brian Cooper

Background

About Brian Cooper

Marketing and data science leader with an eye for detail, an incessant focus on data, and willingness to learn new tools to drive the business forward. Grew marketing sourced sales-won deals from $50M in 2018 to $500m in 2022 by building a world class demand engine and driving alignment with key leadership in product and sales. Improved sales win rates by 12% through a patented data science enablement tool. Built a team from zero direct reports to 90+. Experienced leader of large, worldwide, and multi-function teams. Member of the board of directors for large data and advertising organizations including the Marketing Science Institute (MSI) and the Advertising Research Foundation (theARF). Led the acquisition of MSI by theARF. Published in the Harvard Business Review (Don't Buy the Wrong Marketing Tech), authored the book Custom Surveys Within Your Budget, and contributor to many academic research publications. Areas of Expertise: • Demand Generation & Campaign Creation • Campaign industry customization • Marketing Strategy • Data and Systems Architecture and Strategy • Quantitative analysis, AI, and LLM models • Marketing Data Science • Marketing Technology • Market Research Skills and Capabilities • Industry Speaker and Storyteller • Builder of Employee Loyalty (have worked with 8 colleagues for 10+ years across 2 companies) • Technical Skills; SQL, SPSS, Tableau, R