Brian D Smith

Adjunct Professor at Sda Bocconi

Based in Welwyn, United Kingdom

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Seniority

Staff

Department

Education

Location

Welwyn

Industry

Education Administration Programs

Company size

2K

Contact information

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Email

1 credit

b•••••••@sdabocconi.it

Phone

5 credits

+44 ••• •••• ••••

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Background

About Brian D Smith

I research, write about, speak on and advise on the evolution of competitive strategies and business models in the Pharma and Medtech sectors. Although The term “thought leader” has now become debased, it's fair to say that I'm insatiably curious about how the life science sector is evolving and my work in this area is much cited. My academic homes are SDA Bocconi and University of Hertfordshire. My own research interests include how business models in the life sciences industry are adapting to our changing social and technological environment. This includes the evolution of specific capabilities in leadership and strategy making. I also supervise a group of PhD students who are studying the industry’s evolution. Our research questions include “How can we best localise global strategies?”, “What's the best arrangement in R&D partnerships?” and“How can we encourage the adoption of new medical technologies?” If you would like to know more about our work, please do get in touch. My writing includes over 300 publications, mostly about the pharma and medtech sectors. All 7 of my books can be bought on Amazon and any other major outlet. My articles can be requested (free) at and if there’s a particular topic you would like to read about, just let me know and I’ll send you some relevant PDFs. My advisory work involves helping senior executives to answer their difficult questions about competing in our complex and changing market. I’m not a consultant with a cookie-cutter process; I work in a very individual way with each client depending on their needs, their resources and their culture. If you would like to talk to me about how to improve how your firm meets the challenges of the future, I’m always happy to take a call. And that’s me. Or at least the work side of me. You’ll appreciate that I try to squeeze all that in between the really important things, especially my lovely family and my precious friends. Thanks for reading about me. Do please get in touch if you want to know more.

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