Brian Decoster

Background

About Brian Decoster

Innovative and proven Brand Transformation Leader with extensive experience developing and improving brands and products to deliver increased sales and advance market share. I have a decade of success assessing opportunities and driving re-inventions and innovations to grow shelf space, consumer loyalty, destination brands, revenue, and profit. With a strong business foundation and deep understanding of product lifecycle management - from idea to shelf - I can quickly develop the strategy and action plan that translates consumer analytics into product reinvention. I have a deep background in improving sourcing, quality, packaging and messaging and know how to deliver winning products and brands. I am committed to excellence, consistent evaluation of resources, and developing next level leaders through dedicated training to drive performance and increased revenue. I currently direct product development and transformational improvements to store brand product lines for one of the top supercenter chains in the US, and have had a leading hand in relaunching store brand products and developing new product lines, delivering extraordinary sales growth and consumer engagement. I have worked in a variety of industries, from financial to food and beverage delivering exceptional results to product development and improvements to impact bottom line category sales growth. Interested in networking, new alliances, valuable resources, interesting leadership engagements, and continuous growth - get in touch with me via LinkedIn messaging or direct at Briandecoster24@gmail.com. Brand Marketing Business development - Licensing Cross-Functional Leadership Merchandising Strategy Product Lifecycle Rebranding Strategy Global Sourcing Strategy Product Launch Consumer Research Valuation Strategy Product Innovation Training Design & Delivery Team Leadership Data Analytics & Insights Competitive Research