Brian Driscoll
Sr Director of Customer Insights, Analytics & Testing at Lands' End
Based in Madison, United States
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Seniority
Director
Department
Sales & Business Development
Location
Madison
Industry
Retail Apparel and Fashion
Company size
3.2K
Contact information
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b•••••••@landsend.com
Phone
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Background
About Brian Driscoll
An award-winning professional with a 17+ year track record of leveraging deep customer insights to solve complex business challenges. Senior leadership experience at Aimia and dunnhumby managing teams globally to solve marketing, merchandising, and loyalty challenges for the world’s largest retailers. Established track record of building analytics teams (people, technology, and processes) to support complex strategic initiatives for multi-billion dollar global leaders. Significant experience in developing off-shore analytic centers of excellence in both captive and outsourced models. Most recently, managed analytic teams across Germany, India, Italy, and the UAE to revolutionize the airline experience for Etihad Airways through the development of big data analytics and infrastructure. Passionate analytic visionary with proven ability to lead organizations in embracing customer-centricity Accomplished marketing strategist creating highly personalized customer communications through deep analysis Recognized champion of talent development with a track record of cultivating future leaders Experienced communicator with the ability to explain highly technical projects to C-level executives Skilled negotiator between competing interests, leveraging fact-based arguments to create consensus
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