Seniority
Other
Department
Other
Location
Phoenix
Industry
Insurance
Company size
47K
Contact information
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b•••••••@humana.com
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Background
About Brian Duke
Strategic MarTech and CRM leader with 15+ years of experience building, optimizing, and scaling compliant, high-impact marketing ecosystems that drive customer growth and retention. At Humana, I direct enterprise email channel strategy, driving a 35% YoY deliverability increase and reducing SFMC journey build time by 40%, while achieving record-low bounce rates (0.59% average). Strategic Transformation: I champion Generative AI adoption across teams, integrating tools to accelerate content creation and analytics. I also drove cultural change by creating an internal "AI Everyday" learning series to help colleagues adopt AI tools effectively and responsibly. Previously at NBCUniversal, I led CRM and marketing operations for 20M+ customers, developing personalized SFMC automation programs that increased engagement up to 50% and launched new revenue-generating email initiatives. Specialties: Generative AI Integration, Cross-functional Leadership, Process Optimization, Agile/SAFe, Data Governance & Compliance (GDPR, CCPA, CAN-SPAM, HIPAA, PII/PHI), SFMC, GA4, and BI-driven optimization.
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