Brian E. Hale

Background

About Brian E. Hale

I'm a B2B content ninja and passionate people person. In my role as Senior Communication Manager at GM Financial, I lead a very talented team of content black belts who slice and dice our B2B challenges with creative, influential, and personable content for our network of GM dealerships across North America. We love being called "word nerds" and get giddy when we're able to create a variety of collateral like videos, digital ads, emails, podcasts, IVRs, newsletters, digital marketing sheets, webpages and more. With 10+ years of experience in communications and marketing, I don't believe in strangers - just friends I haven't met yet. Prior to GM Financial, my experience includes serving as a content editor at Thomson Reuters, the parent company to the world's most trusted news source, Reuters. My passion is creative content authoring and editing, which includes a growing love for neuromarketing to better persuade our audiences to take the actions we want them to. Driven by my love of my family, career and faith, I bleed Green - in both Mean and Victory shades. I'm a native Texan who has a healthy obsession with traveling, and a love for the cities of Seattle and Boston, aviation, sports, red-dirt country music, and exploring new places. In my past life, I'm pretty sure I was a successful actor. In my spare time, you can find me relaxing with my two children, watching the North Texas Mean Green or Dallas Stars, and being fascinated with anything on History, Discovery or National Geographic. Top CliftonStrength Themes: 1. Empathy 2. Harmony 3. Consistency 4. Woo 5. Maximizer