Brian Elder

Background

About Brian Elder

Results-oriented omni-channel marketing professional with a strong track record of driving growth and engagement across leading brands in the CPG, Retail, Automotive, and Telecommunications industries. With a deep understanding of both the strategic and tactical aspects of omni-channel marketing, I specialize in creating seamless, integrated consumer journeys that connect digital and in-store touchpoints. Over the years, I’ve built deep expertise in Grocery, Value, Mass & Drug retail channels, leveraging insights and date to influence purchase behavior and maximize ROI. Whether launching national campaigns, building retailer-specific programs, or optimizing performance across ecommerce and brick-and-mortar, I bring a collaborative, analytical, and customer-centric mindset to every initiative. Key strengths- Omni-channel campaign development & execution - Retail media networks - Data-driven decision making & performance optimization - Cross-functional leadership & agency management - Category and channel strategy I’m passionate about staying ahead of trends, solving complex challenges, and helping brands thrive in today’s fast-evolving retail landscape. Let’s connect!