Brian Erickson

Background

About Brian Erickson

My job as an interdisciplinary social scientist is to listen to understand how others see and make sense of the world. This means I draw from multiple social science disciplines (social psychology, behavioral science, and behavior change) to study what influences our behaviors and decision-making. I am very excited to apply my social science toolkit to help "solve" real-world conservation and environmental challenges. Despite my background as an educator, I must warn you that I rarely believe that "raising awareness" will lead your target audience to take the action you desire. My job, as I see it, is to help to better understand different groups of people (including your target audience), to identify barriers and motivations, and to come up with ways to test the impacts of your approach.