Brian Ericson

Background

About Brian Ericson

Summary: Ambitious and dedicated Marketing Technologist and Strategic Guidance Professional with over 19 years of experience in both tactical and strategic marketing automation and planning, marketing and sales collaboration, program design, demand generation strategy, program measurement, lead capturing tools, and cross-departmental coordination in support of the corporate mission. Outstanding communicator and team leader recognized for collaborating and building consensus with both internal and external stakeholders on a local, regional, and international level.• CRM channel marketing experience including email, web, sms, and social including syncing of strategies, segment targets and coordination between CRM and acquisition channel messaging.• Very effective at working with IT departments, marketing departments and varied IT infrastructures to improve marketing-to-IT relationships, website functionality, conversion rates, overall back-end reporting and targeted analytics needs.• Extensive background in architecting highly successful, KPI-driven marketing teams and developing processes that create increased synergy between marketing and other key departments in order to increase overall company efficiencies and communication.• Experienced at requirements gathering and project management (PMO) of complex IT/marketing projects with an excellent track record for delivering within tight deadlines, including all information architecture design, business requirement documents and project timeline plans.• Developed marketing metrics and strategy for various multimillion-dollar eCommerce marketing departments over multiple brands and executive departments including both acquisition and CRM channels.• Strategic and hands-on with large-scale marketing efforts, including multimillion-dollar marketing campaigns for many verticals with focuses on driving KPI goal successes.