Brian Fox

Background

About Brian Fox

I am an accomplished creative leader and category disruptor with a proven track record on all sides of licensing & hard/soft line manufacturing — building high-performing design teams, crafting foundational strategies, turning around challenging situations, and producing breakthrough opportunities that grow the consumer/brand connection and generate millions of dollars. Over the past decade, I have risen through the creative ranks of Jakks Pacific, The Walt Disney Company, and Spin Master — leading the creation, launch, and growth of award-winning product programs for some of the world’s top children’s brands & IP, including PAW Patrol, Disney, Pixar, and Nintendo. My portfolio of work spans: • Directing & mentoring design teams, dozens of outside vendors, and China-based manufacturing partners in all aspects of product design, style guide creation, entertainment & franchise development, and license approval. • Proactively pitching & building licensing opportunities from the ground up with industry-leading consumer electronics brands like Apple/Beats, Google, Amazon, Garmin, OtterBox, Skin-it, Fuji Film, and Polaroid. • Applying the idea of think big/work big across the portfolio to deliver one of Disney’s top-selling games of all time, its first Toy of the Year Award in the category, and separately garnering multiple TOTY nominations & a win for PAW Patrol. The bottom-line: I am a passionate creative & industrial design leader who brings the best out in cross-functional teams, drives KPI results, and delivers consistent, repeatable success. I bring extensive industry experience and expertise — elevating characters & stories, creating amazing products, and tapping into the emotional core of what energizes & excites consumers. EXPERTISE: CATEGORY, BRAND, & FRANCHISE LEADERSHIP HARD/SOFT GOODS PRODUCT DEVELOPMENT Product Vision • Iterative Industrial Design & Review • New Market Development • On-Demand & Mass Manufacturing • Manufacturing Partner Management BRAND & CONTENT DEVELOPMENT IP Creation • Pitching & Selling • Positioning & Architecture • Brand Identity • Franchise Management & World Building • Short & Long-form Storytelling • Extensive Licensee/Licensor Experience INSIGHTS & VALIDATION Market/Trend Analysis & Insights • White Space Analysis • Customer Journey Mapping BUSINESS PLANNING & DIRECTION Budget Management • Strategic Planning • Process Optimization • Contract & Patent Review CROSS-FUNCTIONAL TEAM LEADERSHIP Team Building • Talent Coaching & Mentoring • Stakeholder Consulting & Guidance • Navigating Matrixed Organizations