Brian Good

Background

About Brian Good

Editorial Strategy & Content Leadership Storytelling Across Platforms Audience-Centered Content WHAT I DO I help organizations create clear, engaging content that informs, inspires, and builds trust with audiences. Whether leading editorial teams, managing complex workflows, or launching new platforms, I bring strategy, systems, and storytelling together to connect with readers and expand impact. WHO I AM A versatile editorial leader with deep experience across health, wellness, publishing, and digital platforms. I combine strong editorial instincts with hands-on leadership and a collaborative mindset to solve complex content challenges and bring bold ideas to life. HOW I ADD VALUE I’ve led national magazines, launched global health apps, and managed editorial teams of 40+—always with a focus on clarity, creativity, and meaningful audience connection. I specialize in translating complex ideas into accessible, audience-first content across digital, print, and product experiences. HIGHLIGHTS Editorial Strategy & Execution: Directed content and UX for a wellness app with downloads in its first 3 months. Team & Platform Leadership: Oversaw 40+ staff across Men’s Journal, Men’s Fitness, and affiliated national titles. Content Development & Workflow Management: Delivered large-scale editorial projects and cross-platform packages on tight deadlines. Voice & Storytelling: Known for developing consistent, compelling voices that inform, inspire, and build loyalty. Service-First Content: National Magazine Award winner for journalism that educates, empowers, and drives impact. EXPERTISE Editorial Direction & Content Planning Health, Wellness & Consumer Storytelling UX Writing & Editing Cross-Functional Team Leadership Project & Workflow Management Mobile & Platform Content Strategy Nonprofit & Mission-Aligned Messaging Brand Voice Development & Audience Engagement