Brian Goonan

Background

About Brian Goonan

Accomplished management consulting executive with 20 years experience in developing and implementing strategic initiatives at Fortune firms. Proven leadership skills to align senior executives and drive multi-year transformation engagements across functional teams including sales, service, product development and marketing. Expertise in developing and implementing customer strategies, from the formation of customer segments based on analytics, insights and segments, to the realization of these strategies into customer-facing and back-office functions. Focused on sales and service strategy and effectiveness, working with organizations to improve the effectiveness of their sales and service forces through the analysis of sale performance, sales coaching and mentoring, account coverage, social selling, organizational design and roles and responsibilities. Work mostly with business-to-business organizations in diversified industrial products, chemicals, agriculture and technology. “When working with industrial and technology clients, I focus on building trusted relationships with their customers through better sales and service experiences. While digital technologies can enable these relationships, at the end of the day, people interact with people they trust. Trust entails anticipating your customers’ needs, configuring solutions to meet those needs and supporting those solutions with the appropriate service experience possible.”