Brian Gregg

Background

About Brian Gregg

As a Senior Partner in McKinsey’s San Francisco office, I lead the Marketing and Sales Practice in North America. I work as part of an inspiring team that aims to power growth across a host of consumer industries: consumer tech, e-commerce/retail, sports/media, and branded goods. I have worked across a range of organizations - global institutions, mid-sized brands, and pre-IPO companies - to strengthen their commercial capabilities in e-commerce, multichannel strategy, digital marketing and CRM, loyalty, customer experience, and organizational agility. Recently, my work with clients has been focused on (1) developing modern marketing capabilities,(2) building DTC, e-commerce and digital strategies to drive hyper-growth, and (3) designing 21st century agile organizations to drive a new pace of change. I’ve served clients in the United States, China, Korea, Japan, and Europe — and worked across the consumer/retail value chain. McKinsey & Company is a global management consulting firm. Our Marketing & Sales Practice helps clients deliver above-market growth. We work with our clients to set their strategic direction, develop their marketing and sales capability muscle, and connect their organization to realize the full potential of today's omnichannel opportunities. Specialties: Organization & Capabilities, Retail, Digital Marketing, Marketing Return on Investment, Consumer Packaged Goods