Brian Howe

Background

About Brian Howe

What makes me different? I turn bold ideas into exceptional digital experiences that delight millions and drive product growth across web and mobile apps, with a proven track record at Business Insider, Sportsnet, and theScore to back it up. I thrive on pushing boundaries, solving complex problems, and inspiring teams to create products that make a difference. I bring deep expertise in creative direction and product strategy to craft consistently exceptional digital experiences. Colleagues often say my taste and sensibilities set me apart, and that I’m a lot of fun to work with. At, I own the user experience and design systems while leading the cross-platform digital product design strategy for millions of passionate sports fans, consistently driving record-breaking audience engagement, most recently for the 4 Nations Tournament and the 2025 Playoffs. Previously, at, I played a similarly pivotal role in transforming and elevating the brand’s business, design, team culture, user experience, and growing its audience to over 400M monthly visitors. & : Spearheaded Insider's rebrand and site redesign, earning the Best Overall Site Design in Digital Publishing award. & : Built design workshops, strengthened collaboration, and inspired teams to achieve shared goals- & : Enhanced UX through data-driven testing and iterative feedback: Redesigned a CMS for 700+ staff, boosting efficiency and productivity for the team and elevated story-telling capabilities for the writers: Rejuvenated our subscriber purchase flows, boosting usability, design, and increased subscriber conversions: Established a scalable design system to ensure visual and usability coherence across BI’s digital products: Digiday Best Overall Design (Business Insider), Best on Instagram (Insider), and a nomination for Best Publishing Site Design (Tech Insider): Redesigned the Sportsnet app, winning the Digi Award for Best Mobile Utility. Led theScore app redesign, featured in the Apple App Store Hall of Fame and Time Magazine’s Must-Have Apps. Design is my life, but I’m also passionate about music, concerts, fitness, cinema, video games, great food, learning from YouTube, and collecting movie and TV memorabilia.