Brian Jennings

Background

About Brian Jennings

Things fall apart; the centre cannot hold;"- William Butler YeatsProducts sit in the center of a myriad of forces that must come together for growth and success. Who are the customers? What is the problem? What are the other products and alternatives available? Can product benefits offset costs? How do we communicate the product? Connect to people who need it? And keep all these plates up and spinning in a constantly changing and sometimes chaotic world?I bring together over 15 years of experience as a Product Manager along with technical experience with Salesforce.com to help clients leverage Saleforce.com for a 360 degree of all the levers and forces that impact product success.I help PRODUCT MANAGERS get better data and insights into their products and tools to improve communication and collaboration across Sales, Marketing, Development.I help PRODUCT MARKETERS and MARKETING gain data and insights for more effective business and persona profiles along with competitive differentiators needed to craft product positioning that is targeted and also provides ongoing validation and feedback loop from the market for continual improvement.I help ACCOUNT EXECUTIVES and SALES MANAGERS by providing key details about buyer personas, markets, competitive plays, and prospect insights to help improve your win ratio while also streamlining the ability to capture key detail through the process (without slowing you down with admin overhead) that is fed back to product and marketing to inform improvements to product and marketing for better lead quality.Professional SkillsProduct Management | User Experience (UX) Design | Product Analytics | Team Development | Market and Pricing Analysis | Strategic Planning | Product Development | Product Roadmap | Portfolio Strategy | Business Development | SaaS | Agile Development | Marketplace PlatformsDomain KnowledgeSalesforce.com (see certifications)| Income Tax | Small Business Software | Enterprise Software | Accounting Software | ERP | Professional Services Automation | Legal Billing and Matter Management | FinancialForce ERP | Oracle Fusion Cloud ERPI look forward to learning about you, your products, and your story. Let's start making the world a better place by solving real world business problems through better designed, built, and delivered products- Contact me directly to start a discussion! BrianJennings@Riddian.com - Sign up for a free review and consultation of your Salesforce.com implementation- Join my newsletter or connect with me on LinkedIn for my periodic insights and ramblings.