Brian Lavan

Background

About Brian Lavan

I have been privileged to build my career across some of the world’s most recognisable brands, including P&G, Dyson, and now AG1. My experience spans leading cross-functional marketing, commercial, customer and operational teams to create and execute world-class brand, product, and category strategies. At AG1, a market leading daily foundational health drink, I lead the European business as General Manager & CCO, driving commercial growth, marketing transformation, and operational scale across Europe. By restructuring teams into a collaborative European model, building strategic partnerships with organisations like England Rugby, Ironman, and Amazon, and building European manufacturing, we are laying the foundations for long-term, sustainable growth. Leadership, to me, is a privilege. My greatest success has always come from working with talented, curious, and fearless teams. I believe in questioning everything, taking informed risks, and creating a growth environment where diverse ideas thrive. A highly inclusive culture is not just a value — it is a competitive advantage, and I actively seek out and build teams and organisations where this is at the centre of the future.