Brian Leder

Background

About Brian Leder

Brian Leder is an accomplished and industry recognized media executive with more than 20 years of demonstrated success in the marketing industry as a strategist, media buyer and trusted advisor. His career experience spans established publishers, start-ups and advertising agencies successfully driving growth and revenue by consistently delivering against business goals, organizational needs and strategic thinking for clients.Before founding Ramp97, Brian spent nearly three years successfully transforming a consultancy into a midsized media agency. Prior to that, Brian was Head of Investments & Partnerships leading a $1.5B media investment practice across Publicis.Sapient agencies DigitasLBi & SapientRazorfish, helping brands to focus their media strategy and investments to drive tangible business results. Brian has also led the digital efforts for two GroupM agencies, including co-founding MetaVision (now Openmind), launching their media, investment and programmatic trading desk practices for Nestle. Brian spent five years leading the development of digital strategy and innovation at MediaVest for clients like Proctor & Gamble, and held senior development and management positions at Omnicom agencies. Prior to his move to the agency world, Brian spent ten years on the publisher side, including six years at Yahoo, creating innovative media programs in the areas of video, search and local.Brian frequently speaks at industry conferences across the country and is often quoted in the press and analyst reports. He was named as a Campaign US “Digital 40 Over 40” honoree in 2019.