Brian Loftus

Background

About Brian Loftus

I joined HARDI during the back-half of 2012 after 20 years as a buy-side generalist investment analyst. My initial responsibility was to oversee the benchmarking services available to members. Overseeing those services helps support my primary responsibility, which is now HARDInomics. May of 2018, based on my extensive experience consuming economic data and analysis from a variety of accomplished resources to support my investment recommendations, HARDI asked me to design an economic data service for members that would be oriented towards our industry and integrate HARDI’s own original data. I designed and continually refine HARDInomics, created all the workbooks to capture and dissect the fresh data, choose the content and compose the analysis for each edition. What distinguishes HARDInomics from other services is the quarterly reports with the state specific insight so members can see how the macro trends are influencing the markets where they operate. The quarterlies have one report for each of our seven regions. Each regional includes a review of four growth drivers for each state within that region. The starting point of HARDInomics is the bottom-up analysis and understanding from studying these four perspectives for each state and composing these 200 observations each quarter. There is also a page for each state dissecting their specific employment trends. This is the foundation of the macro analysis which is the focus of the monthly HARDInomics reports. Other industry analysis is included in the Data Driven Newsletter or DDN that is averaging more than 4K opens per edition. With that resource I can share some of the information that is derived from the benchmarking services that is so important to so many HARDI members. What I love about working at HARDI is interacting with so many capable and thoughtful members. They are generous with their time and ask great questions about the content we produce. The content gets better each year due to their observations. Interacting with the members to help them be more competitive and successful is inspiring and makes this opportunity so fulfilling.