Brian Pia

Background

About Brian Pia

Investor in technology companies, generating market-beating returns. LinkedIn News contributor. Creating books, seminars, and digital content on business communications and patient advocacy. Working to bring my late father’s award-winning play to Broadway. Advised CEOs, CMOs, and global division heads. Developed successful internal and external communications programs as a former PwC and Fortune 500 independent management consultant and as a former MarCom agency EVP, SVP, and partner. Led teams and accounts; served as the main client contact. Brand Experience: 45+ clients, including Fortune 500 companies, startups, growth-stage businesses, and nonprofits, including Bayer (Bayer Advanced and Natria), Bellin Health, BJC HealthCare, Citi, HP, Lowe’s, Marriott Renaissance Golf Resorts, McKee Foods (Little Debbie and Sunbelt), Meta, Southern Research, and Ventura Foods (LouAna and Dean’s Dip) Results Successful Global Transformations: Created change management communications programs that improved workplace culture and operations, increased revenue and productivity, and reduced risk. Dramatic Growth: Created high-impact MarCom programs that generated up to 100% annual sales growth. Protecting Brands: Designed and executed crisis prevention and management programs that helped companies reduce vulnerabilities and navigate crises successfully. Core Competencies Internal Change Management Communications: Developed and led global programs to drive the adoption of new operating models, technology, workplace culture transformations, restructurings, policy changes, employee transfers, healthcare packages, and mergers. Conducted impact assessments, closed gaps, advised executives, collaborated across divisions, managed stakeholders, and developed effective positioning, messaging, strategies, content, and tactics. Marketing Communications: Launched 200 consumer products, 200 stores, new healthcare services, and several rebranding initiatives. Created and led programs that delivered double-digit to 100% annual sales growth for clients and achieved the No. 1 market share for products and services. Media Relations: Secured extensive national, local, trade, and influencer coverage across leading media outlets. Highlights include ABC, CNN, NBC’s Today, NBC Nightly News, NBCNews.com, Fox News, The New York Times, The Wall Street Journal, USA Today, and Time.