Brian Rafferty
Global Director, Business Analytics & Insights at Siegel Gale
Based in New York, United States
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Seniority
Director
Department
Information Technology
Location
New York
Industry
Marketing Services
Company size
167
Contact information
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b•••••••@siegelgale.com
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Background
About Brian Rafferty
As Global Director of Business Analytics & Insights at Siegel+Gale, I bring over 20 years of expertise in predictive brand ROI analytics and research-driven strategies. Collaborating with teams across the organization and clients worldwide, I lead the development of innovative tools and methodologies to uncover actionable insights that enhance brand performance and business outcomes. My practice focuses on delivering measurable results by blending analytics with strategic consulting. I also created the World’s Simplest Brands Index, an ongoing study that shows the business value of simplicity. Valuing purposeful innovation, I am committed to empowering brands to thrive through data-backed strategies, rigorous market research, and a clear focus on business impact.
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