Brian Ryu

Background

About Brian Ryu

Incendium AI is a performance analytics and attribution platform built to help marketers understand what truly drives conversions. Unlike traditional tools, Incendium focuses on session-level effectiveness scoring, giving brands a transparent, real-time view of how each visit contributes to revenue. It integrates across channels to deliver accurate, granular attribution, helping you eliminate wasted spend and confidently scale what works. With built-in CRO insights, Incendium highlights drop-off points, friction in the funnel, and underperforming creative - so you can optimize every stage of the journey, not just track it. Trusted by ecommerce and performance-led brands, Incendium turns marketing data into action - improving ROAS, boosting LTV, and driving smarter decisions- Discover what actually drives your sales. Incendium scores every user session based on engagement quality - not just whether it converted - giving you a clear view of your most effective touchpoints. No more scaling based on misleading platform data. Incendium identifies over-attributed campaigns so you can stop wasting spend and double down on what works- Turn drop-offs into dollars. Incendium pinpoints where users are bouncing, what creative underperforms, and where friction kills conversions - with recommendations you can act on. & Platform-agnostic. Marketer-led. Whether you’re on Meta, Google, TikTok, or email, Incendium connects your data to the metrics that matter - in real time.