Brian Weiner
Chief Executive Officer Founder at The Illusion Factory
Based in Calabasas, United States
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Seniority
C-Team
Department
General Business & Management
Location
Calabasas
Industry
Entertainment Providers
Company size
21
Contact information
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b•••••••@illusionfactory.com
Phone
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Background
About Brian Weiner
SIZZLE - ENGAGEMENT OPERATING SYSTEM - SAAS PLATFORM, AI COMMERCIALS AND FILM PRODUCTION, SYNTH HUMAN CREATIONS, 3D ANIMATION, AUGMENTED REALITYSENIOR ENTERTAINMENT EXECUTIVE – CREATIVE PRODUCER/DIRECTOR - TECH ENTREPRENEURCreative Development • Virtual Reality/Movie/TV Production and Distribution • Gaming/Gambling/Social Media ProductionThe Illusion Factory, with over 48 years of expertise in promoting and marketing the world’s largest brands, founded Sizzle as a response to the growing need for deeper, more immersive consumer engagement in an increasingly fragmented digital landscape. Having been entrusted with over $7 billion in entertainment promotion and helping generate more than $100 billion in revenue for its clients, The Illusion Factory recognized a gap in the market for a unified platform that could integrate all forms of media, while also offering cutting-edge technology such as augmented reality (AR), virtual reality (VR), and gamification. Drawing on its extensive experience in creating award-winning trailers, promos, and immersive brand experiences, The Illusion Factory designed Sizzle to transform the way brands engage with their audiences, making it more interactive, personalized, and transactional.• Warner Bros. Domestic Cable• Universal Studios• Paramount Television• Paramount Home Entertainment• Paramount Digital Entertainment• Fox Sports• Fox Television• CAA• HBO• IMAX• Time, Inc.• The CW• Cartoon Network• ABC• CBS• TBS• TNT• E! Entertainment• Lego• Mattel• Adidas• V8• Volvo• Lifetime Television Network• Lionsgate• Pantaya• CNBC• G4 • Activision• TMZ• Coca Cola• Samsung• Subway• Kellogg's• McDonald's• Powerade• GESuccesses include the marketing and promotion of many top television series including:• Two and a Half Men• Batwoman• Nancy Drew• DC's Legends of Tomorrow• Arrow• The Flash• Jane The Virgin• The Vampire Diaries• Friends• ER• The West Wing• The Sopranos• Nip Tuck• Smallville• Without a Trace• Cold Case• The OC• The Drew Carey Show• George Lopez• Big Bang Theory• Gilmore GirlsAREAS OF EXPERTISE:• Development and Deployment of New Technology Platforms• Virtual Reality Production and Distribution• Augmented Reality Production and Distribution• Generation of Original Creative Content • Production from Concept to Release• Creative and Business Development• Branding, PR and Cross-Promotion• Game Design, Development, Promotion• Leadership and Team Development• Deal Negotiations• OTT Digital Distribution Methodologies• Advertising and Marketing Worldwide
Decision-makers
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