Brice Roy

Background

About Brice Roy

Global Innovation, Experimentation & Consumer Experience Coach I help companies turn bold ideas into market-ready realities. With over 20 years in food innovation – from leading FMCG giants like General Mills to pioneering foodtech start-ups like Formo – I’ve seen how the right mix of creativity, structure, and consumer focus can unlock real impact. What I do best Guide teams with Design Thinking & Lean Start-Up to move from insight to action. Bring products to life with consumer-first design and exceptional consumer experience expertise – making sure innovations delight, not just deliver. Create and run experiments everywhere – online, in-store, qualitative or quantitative – to learn fast and scale what works. Design and facilitate workshops that align teams, unlock creativity, and build momentum. Act as a true innovation partner, connecting with a trusted ecosystem of collaborators (designers, researchers, entrepreneurs…) to cover every angle. My approach Hands-on, collaborative, and experimentation-driven. I thrive at the crossroads of strategy and execution, helping teams test, learn, and grow faster. Always with one non-negotiable: keeping the consumer and their experience at the heart of every decision. If you’re looking to accelerate innovation, de-risk new ideas, and craft memorable consumer experiences that set your products apart, let’s connect!