Bridget A.
Head, Growth & Marketing at Ladder
Based in Accra District, Ghana
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Seniority
Director
Department
Other
Location
Accra District
Industry
IT Services and IT Consulting
Company size
18
Contact information
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b•••••••@myladder.africa
Phone
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Background
About Bridget A.
I am a multidisciplinary creative with impeccable storytelling, writing, editing, product marketing, project management, research, negotiation, and communication skills. I worked in the Ghanaian advertising industry for five years and gained expertise in client service management, brand communications, product marketing, strategy and copywriting. I am passionate about empowering people and helping businesses attain growth. I do this by assisting them in telling their stories, growing their customer base and revenue, and meeting their marketing objectives through strategy, the art of storytelling, and copywriting across multiple communication channels. I have successfully worked on brand campaigns and marketing communications-related projects for some of your favourite brands, including CBG, CalBank, Lydia Contraceptives, GhanaEXIM Bank, GCB Bank, SSNIT, Republic Bank, GEA, Enterprise Life & Insurance, and Bank of Africa. The highlights of my copywriting career include developing the official brand positioning statement,"We Stand with You," and an integrated marketing campaign for launching the second largest bank in Ghana, CBG. As a Digital Marketing Copywriter and Content Strategist at Interactive Digital, I was one of two people officially handling digital communications for MTN, the largest telecommunications network in Ghana. As a lifelong learner, I am always interested in exploring opportunities that will enable me to learn, grow and become the best version of myself. Now that I'm on the client side, it's a different ball game! Ask me to describe myself in five words, and here's what I will say:"Creative, Adaptable, Approachable, Efficient and Empathetic" Never hesitate to reach out to me!
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