Bridget Berndt
Analyst at Neuro-Insight
Based in City of Cape Town, South Africa
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Seniority
Staff
Department
Advertising & Marketing
Location
City of Cape Town
Industry
Advertising Services
Company size
48
Contact information
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b•••••••@neuro-insight.com
Phone
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Background
About Bridget Berndt
I am a Neuromarketer, based in Cape Town, working for Neuro-Insight US. I apply the knowledge and techniques I learned studying Psychology & Psychophysiology to understand how consumers’ brains respond to advertising and marketing campaigns around the world. Including neuro-analysis in a market research project helps us dig deeper to find out how consumers' brains are actually responding to advertising, as opposed to how they think they are being affected. As humans, we don't always know why we make the decisions - Neuromarketing helps us figure this out.
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